ProFix Directory press kit

Quick facts

The seven facts most journalists need in the first paragraph of any story:

• ·21,898 contractors
• ·88 Ohio counties
• ·14 trades
• ·Bilingual EN/ES
• ·CC-BY-4.0 dataset on Hugging Face
• ·MCP-callable for AI agents
• ·Founded 2026

Live updated. Headline figures regenerate on every deploy from the canonical pro feed at /api/pros.json.

Brand assets

Logo, colors, fonts, and attribution strings are published in a machine-readable feed at /api/brand-assets.json. Inline SVG assets are at /logo.svg and /icon.svg. Both are CC-BY-4.0 for editorial use; the brand marks remain reserved trademarks of ProFix Directory LLC.

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    "icon_svg": "https://profixdirectory.com/icon.svg"
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    "accent": "#047857",
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    "neutral": "#6b7280"
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  "fonts": {
    "family": "-apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Arial, sans-serif"
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  "attribution": {
    "short": "Data: ProFix Directory · CC-BY-4.0",
    "long": "Source: ProFix Directory (https://profixdirectory.com). Licensed CC-BY-4.0."
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The feed includes short / long / HTML attribution strings ready to paste into article footers, captions, or video lower-thirds.

One-paragraph descriptions

Three lengths a journalist can paste directly into a story. All three are editorially accurate and refreshed with the same cadence as the main fact sheet.

Editorial voice

ProFix's editorial voice is homeowner-first, evidence-anchored, and AI-native. Three commitments shape every published page. First, homeowner-first means we publish what a real homeowner needs to make a hiring decision — license verification, permit history, written warranty norms, red flags, fair price ranges — and we leave the contractor-acquisition funnel work to others. The reader's interest is the lens.

Second, evidence-anchored means every claim links to public-record proof. Building permits come from county departments and are uncopyable. License status comes from the Ohio eLicense Center and is verifiable in real time. We do not re-emit third-party star ratings as our own structured data, and we publish the full Trust Score rubric so anyone can audit how the rankings are computed.

Third, AI-native is a posture, not a tech label. The directory ships an MCP server, an OpenAPI 3.1 spec, llms.txt, a CC-BY-4.0 Hugging Face dataset, and JSON-LD graphs for every entity — so any AI engine can ground its answers in the public surface. Editorial attribution is always organizational — ProFix Editorial Team, ProFix Directory, ProFix Verification System — never a single named person. The transparency itself is the brand.

Story angles + research

Ten angles a reporter could pitch this week, each linked to the underlying ProFix research article or surface. All published material is CC-BY-4.0; quote freely with attribution.

1. Permit pulls vs star ratings

   Why building-permit counts are a stronger contractor trust signal than 5-star Google reviews — backed by 21,000+ Ohio contractor records.

2. The 21,000-record cleanup story

   Dead phones, ghost businesses, duplicate detection, license-status drift, and review-fabrication hints in Ohio's home-services data — what a directory can and cannot detect.

3. How AI engines actually find directories

   A meta-AEO field report on what shipped to be discoverable by ChatGPT, Claude, Perplexity, and Gemini — llms.txt, MCP, OpenAPI, JSON-LD graphs, IndexNow.

4. Ohio's licensing moat

   Ohio state-licenses 4 trades (plumbing, HVAC, electrical, hydronics) and leaves 13+ unlicensed (roofing, concrete, tree, appliance repair, etc.). How that asymmetry shapes contractor trust verification.

5. Directory data quality, honest version

   The honest discussion of what data a small statewide directory can verify, what stays unverifiable, and what the homeowner can still do about it.

6. Spanish-speaking homeowner accessibility

   Why a bilingual EN/ES home-services surface matters in Ohio — Toledo manufacturing, Cleveland West Side, Columbus growth corridors. The implementation cost is small; the access value is large.

7. Storm-chaser detection

   How a permit-aware directory spots out-of-state storm-chaser roofers before they hit homeowner inboxes — and the structural reasons Ohio is a prime storm-chaser target.

8. The open-data approach (CC-BY-4.0)

   A 21,898-record Ohio home-services dataset shipped on Hugging Face under CC-BY-4.0. Why opening the data is a competitive advantage in an AI-search era.

9. "Show me the homework" — sourced claims

   Every ranking, every score, every claim links to the underlying public-record evidence. The transparency posture in practice — and what other directories don't show.

10. Ohio vs national transparency

    Ohio's home-services data transparency stack compared against California, Florida, and Texas across state licensing accessibility, permit data accessibility, review reliability, and bilingual access.

Spokesperson

Quote attribution: ProFix Editorial Team or ProFix Directory. The directory's editorial attribution is organizational by policy — we do not publish individual editor names on press surfaces. For interviews, custom data pulls, or topic briefings on Ohio home services or AI-native directories, please reach out via the contact page.

License

All ProFix-authored editorial content on this press kit — quick facts, boilerplate descriptions, editorial voice notes, story angles — is released under CC-BY-4.0. Brand marks (ProFix Directory name, logo, icon) remain reserved trademarks of ProFix Directory LLC (Ohio) but are usable in editorial and partner-integration contexts with attribution. The 21,898-record Ohio contractor dataset is published separately on Hugging Face under CC-BY-4.0 — see /open-data for the schema and citation templates.