Quality standards
This page is the public contract for how ProFix Directory expands across Ohio. If a shortcut would make the numbers look better but make the directory less trustworthy, we should not take it.
Five standards we do not relax
If the data does not include business hours, response times, certifications, or warranties, we leave those fields blank. We do not backfill 'reasonable defaults' to make a profile look complete.
If a record is hidden, out-of-state, or still unmapped to the Ohio service-area taxonomy, it stays out of public pages and the open-data feed. 390104 committed rows are currently suppressed by that rule.
A plumber profile and a tree-service profile cannot be verified the same way in Ohio. When a state license applies, we surface it. When it does not, we say so and emphasize the real trust signals instead.
Review aggregates, websites, specialty tags, map pins, and price examples must come from current public business data or curated editorial review. No ghost listings, no fake ratings, no synthetic scarcity.
If a contractor or homeowner spots a wrong phone number, stale address, bad tag, or outdated credential, the directory needs a visible correction path and the team needs to act on it fast.
We do not open a new Ohio metro just because the city name has search volume. A new region should clear taxonomy, permits, emergency contacts, and baseline listing quality before we flood it with pages.
Current directory completeness
8866 profiles currently publish exact map coordinates, 6399 link to a business website, and 945 publish verified business hours.
4854 profiles currently publish a public rating + review-count aggregate. Profiles without a real public aggregate stay blank instead of being decorated with stars.
6530 profiles are license-linked, 5754 are verified profiles without a state-license claim, and 17790 remain directory listings.
27844 profiles show a verifiedAt date within the last 90 days. Freshness is treated as a measurable field, not a slogan.
Statewide rollout gates
- 1. Metro taxonomy first
County coverage, city slugs, ZIP mappings, and neighborhood boundaries must exist before long-tail pages get generated.
- 2. Public-safety context first
Emergency contacts, permit notes, utility and code context, and locally relevant failure modes should be in place before we pitch ourselves as the best source in that market.
- 3. Core-trade density before comparison pages
A region should have meaningful coverage in plumbers, HVAC, electricians, and the most relevant local categories before we scale “best of,” comparison, or lead-capture pages there.
- 4. Quality tooling before volume
NAP audit, geo audit, schema audit, and listing-health review should work for a region before we multiply pages in it. Volume without controls is how directories rot.