Lead-cost calculator for Ohio home-service projects
Compare annualized contractor acquisition cost across ProFix, Angi, HomeAdvisor, and DIY lead generation using lead volume, close rate, and average job value.
What this calculator is modeling
Most lead platforms charge the contractor, not the homeowner directly. That cost can still show up in bids because acquisition cost is part of overhead. Use this calculator to compare the cost pressure behind ProFix flat pricing, Angi matched leads, HomeAdvisor matched leads, and a DIY self-managed pipeline.
ProFix
Annual cost: $10-$35
- Expected jobs
- 43.2 booked jobs/year from 240 leads
- Cost per booked job
- $0-$1
- Marketing share
- 0.02%-0.07% of booked revenue
| Model | Billing | Annual cost | Cost/job | Assumption |
|---|---|---|---|---|
| ProFix | Annual flat | $10-$35 | $0-$1 | Published ProFix flat-fee assumption for this calculator |
| Angi | $15-$85 per lead | $3,600-$20,400 | $83-$472 | Official billing docs confirm lead fees vary; dollar range is a self-reported industry estimate. |
| HomeAdvisor | $20-$100 per lead | $4,800-$24,000 | $111-$556 | Official terms say pros pay lead fees whether or not they win; dollar range is a self-reported industry estimate. |
| DIY | Annual flat | $0-$600 | $0-$14 | Self-managed website, calls, referrals, and follow-up; no marketplace fee. |
Assumptions and sources
ProFix is modeled from the Phase 26 prompt as a $10-$35 annual flat range. Angi and HomeAdvisor do not publish a fixed universal dollar-per-lead schedule; their official materials describe variable lead fees by task, service location, and product. The dollar ranges in the calculator are self-reported industry estimates used for planning, not official quotes.
- Angi billing FAQ says automatic lead budget and lead count vary by tasks and service location.
- HomeAdvisor pro materials state that pros are charged for each lead whether or not they win the job.
- HomeAdvisor service professional terms also note that certain leads are not exclusive and may be sent to other pros.